Is Search Engine Optimisation, part of Digital marketing?

Search Engine Optimization is mobilizing the efficiency and well accessibility of your website to your users and visitors, to cause traffic as to hold the top spot on the Search Engine Ranking Page. Search Engine Optimisation creates a flow of traffic to your website which converts your regular visitors to buyers and users of your products. With our professional expertise in the field of digital marketing, we ensure that your site ranks higher on the Search Engine Ranking Page to create a large click per conversion rate, not only is our focus on getting more clients for your business but it is to create a brand that online users can trust.

“On page and off page” Optimization

SEO is no longer about ranking number on Google or Bing but it’s about creating a correct site architecture that google is able access such that your content is valuable to your audience and potential audience. We do on page optimization and off page optimization so that you rank on google. Great SEO means great traffic and more conversion per click.

Social Media Marketing

Social Media is where everyone wants to hear about your brand. They well want to know more about your business and the conversations created about your business. iGrafx provides advertising and marketing strategies that keep your audience drawn to you and an advantage to convert your social media audience to your regular customers.

Paid Per Click Advertising

With a wider budget, paid per click advertising creates an opportunity for you to bid for visibility on the search engine. PPC is an effective way to get the right traffic leading to high conversion per click rate. We manage your ppc campaigns on facebook, you tube, sponsored listings and across all online platforms to get the bang for your buck.

Email marketing

Emails campaigns have evolved over a decade and have been the most prominent way to get your customers. We have full understanding of email optimization through data procument, sales targeting and audience segmentation.We provide email marketing resources and expertise that maximize your consumer retention.

Google AdWords

Ranking on google is about contributing to the online community what Google finds to be helpful information to its daily users. You might have the best content but it reaches no one significant, hence using keywords in line with your business will allow you to grow your way up the ranks. It’s not only about content but it’s about the right content for the right audience using the right keyword. Let us assist you to discover keywords that your competition has no knowledge of to rank higher on google.

Analytics

Living in the Digital Age has brought so many channels of measuring customer retention, customer behavior and your market competition. IGrafx provides first hand tools to measure your visitors’ engagement, product cycle buys and retention from email subscriptions to maximize ROI.

Online Advertising

Online advertising has been broadly available from search engine advertising, display advertising to all social media advertising but it takes the right expertise to make your ads available to your targeted audience so as to profit from your return on investment (ROI). Let us get your ads on the most accessible and reachable placements online.

Content marketing

“Content is King”, without the right content then you will miss out on ranking at the top of google. Build the right content that compels much to your audience and attract a new audience. Not all content should go online but let us help you build the best content up online.

Reputation management

Every now and then every brand get bad publicity from unfortunate events but what matters is how you manage your online reputation and branding. With our reputation management methodology we counter every bad publicity content with developed and compiled content to restore the trust of your audience.